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Pegel
New in Pegel: cohorts reimagined

Clear shop analytics with zero clutter

Pegel turns shop, ad and newsletter data into reliable figures for analysis, reporting and the whole team.

Region
RegionOrders
Germany1,177
Austria814
Switzerland304
Italy131
Other205
Monthly target

€125,751

+5.3% vs. previous period

Revenue per day€125,751

A new way to read your shop

  • Built on your numbers

    No more home-made dashboards. Pegel calculates revenue, orders and customers once, properly – everyone sees the same figures.

  • Questions, not filters

    Ask in full sentences, get answers with a number and a source.

  • For the whole team

    Reports that marketing, purchasing and management actually read.

Everyone in the picture

Channels, cohorts, questions and reports in one place – clear even for people who have never built a pivot table.

Open the demo

Channels30 days · Hollerhaus Natural Skincare

  1. Organic search €32,946 +2.8%
  2. Email €30,124 +10.3%
  3. Paid search €26,489 +1.2%
  4. Direct €16,921 +3.1%
  5. Social €16,044 +12.5%
  6. Marketplace €3,227 +1.9%

Repeat purchases by first-order month

First orderMonth 1Month 2Month 3Month 4Month 5
Apr 29%23%20%13%11%
May 33%26%21%14%
Jun 35%25%22%
Jul 33%26%
Aug 31%
Sept

Demo answer, calculated from the demo data – not AI.

Automatic reports

  • Weekly report

    Every Monday at 7:30 a.m.: the three figures that moved.

  • Month-end close

    On the first of the month: revenue, channels and regions for accounting.

  • Channel alert

    Straight away when a channel is more than 20 % below its average.

“The weekly report is already in your inbox.”

Every Monday at 7:30 a.m.: the three figures that moved – and none that just fill space.

Monday report

Last 7 days · Hollerhaus Natural Skincare

Key figures

Revenue€29,357−9.4%
Orders608−10.9%
Avg. order value€48.29+1.6%

What stands out

Example from the demo data

One model for every number

Pegel pulls data from your systems, puts it together properly once and delivers it wherever someone needs a figure.

  • Fine-grained accessDecide who sees what, per role and per shop.
  • Data stays in the EUStored in Frankfurt, encrypted, never shared.
Shop system Ad accounts Newsletter Point of sale Pegel Metrics model Context Caching Access Dashboard Reports Questions
    • Shop system
    • Ad accounts
    • Newsletter
    • Point of sale
  1. PegelMetrics model
    • Context
    • Caching
    • Access
    • Dashboard
    • Reports
    • Questions

Try Pegel for yourself

The demo opens two fictional shops with half a year of demo data. Sign in and click around.